Marketing: The Core

By Roger A. Kerin, Et Al
ISBN: 0074716182
EAN: 9780074716182
PUBLISHER: Mcgraw-hill Education
PUBLISHED IN: Australia, 19 October 2007
EDITION: Hardback

Kerin is concise and cuts to the heart of key concepts. The text also has an active learning approach and that, when combined with great writing, contemporary examples, theory and cases, is sure to get your students excited. Australian and New Zealand authors.